Augmented Reality overlays the world we’re experiencing with real time, digital information – travel directions, weather, what’s around you – think Iron Man or Minority Report or yes, that’s right - Google Glasses!
When Facebook purchased Oculus in 2014 it made the statement, “we’re making a big bet that AR and VR will become a part of people’s everyday life.” With the Rift headset due to launch in March this year, it’s time to take stock: where is AR now and will it be the next big thing?
In our first event for 2016 we explored:
- What exactly is AR and how does it differ from VR?
- How can AR be applied in industry? Specifically retail, property development, manufacturing, tourism, art and culture
- How long will it take for consumers to adopt this technology and what are the barriers (expensive hardware, etc)?
- What are the risks of this type of technology and how can they be overcome, ie privacy?
- What’s the next big thing in AR?
Mark Bergin - Founder, Design Summit Tour - App Design Awards
Steve Guinness - GM, Plattar
Eleanor Whitworth - Senior Arts Officer, Arts Victoria
Alec Villarreal Wurts - Founder & Director, Augmented Reality Experts (ARE)
Frank Vetere - Professor, Dept of Computing & Information Systems University of Melbourne and Director, Microsoft Research Centre for Social Natural User Interfaces
Moderator by Bec Kempster - Chair of the Churchill Club
- Augmentation is anything in the physical world that is extended virtually – by some sort of overlay or digitisation
- It’s critical to nail the user experience and the customer experience
- Don’t discount the technology when used as a gimmick as it can be an opportunity to introduce it to new audiences
- Our phones now also allow us to use AR with other senses – such as audio. As technology and hardware improves, so will the opportunities
- We are still in learning phase and will hit areas where using AR is inappropriate or too ahead of our time. We need to be sensitive to this
- AR more likely to seep into our world rather than come in with a big bang – it’s here now and we often don’t see it.
- Brands currently taking up the technology are those with either a desire or willingness to spend the money on something that will provide a point of difference
- All this will require a new lexicon of gestural commands beyond pinch and zoom
- Extreme sci-fi visions are not inevitable and we need to engage in discussion about issues like use, privacy and security.
- If you’re not using AR as part of your tool kit then you’re missing out on a very important tool!