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Applying AdTech to achieve customer centricity

  • Luminary (formerly) Get Started Level 1, 195 Little Collins Street Melbourne Australia (map)

Gone are the days of relying on typical broadcast or digital media buys for marketers to reach their audience. In the age of social media it’s all about finding innovative ways to interact with relevant users.

Enter AdTech – the suite of software and tools that assist agencies and brands target, deliver and assess their digital advertising efforts. Delivering the right content, at the right time, to the right consumers ultimately means advertisers can make smarter use of their budgets.

In this event, our panel will be discussing the latest in AdTech including:

  • Trends including retargeting, programmatic buying & marketing automation
  • Latest tools for creating cross channel experiences
  • How’s adtech changing the client / agency relationship
  • Ad fraud, brand safety and transparency
  • Privacy – including adtracking and implications of GDPR

Panellists

Mark Cameron - CEO, W3.Digital 

Mark has been in the digital strategy and transformation space since the late 90's and has worked with companies such as SAP North America, GSK, Australia Post, the ASX and Telstra. He is currently the CEO of W3.Digital, a consultancy that specialising in enabling and leading digital transformation initiatives. 

Mark has worked on a vast array of digital and customer focused projects including major political elections, global brand strategy, innovation strategy, transformation initiatives, and digital product development. 

Marcus Betschel - Marketing & Growth, inGenious AI 

Marcus has over 10 years' experience in marketing before specialising in digital and social media seven years ago. He has provided strategic counsel and implementation to a number of Australasian and global clients across a variety of sectors. Marcus loves to transform businesses and brands, turning digital execution and social media into a practical, dynamic communication tool that links paid, owned and earned media.

His passion is to develop great teams who work together to take amazing ideas and translate them into projects, campaigns and successful outcomes.

His experience in data and performance platforms drives him to continually innovate and evolve as he understands data will form the best connection point between social media, digital and the end consumer.

Luke Smith - Head of Programmatic Sales & Audiences, Seven Network

Luke returned to Australia in December 2017, after 8 years in the UK. With the launch of Seven’s new digital offering late last year – Luke has taken on responsibility for the Digital Sales Team in Melbourne as well as building out the Programmatic & Audience strategy nationally.

Prior to Seven, Luke was at The Exchange Lab in London – a buy side trade desk and was part of its successful acquisition by GroupM in late 2015. Before moving to the UK he had also held a number of roles within the Marketing & Media space most notably at Seven and Fairfax.

Luke is determined to educate clients and colleagues alike on the benefits of Programmatic and how they can take advantage of the technology for Premium Long Form Video content.

Alexandra Melville - Manager | Brand, Creative & Media, Deloitte Digital

Alex is an experienced media professional, having worked at both an agency & publisher level. Alex has previously worked for WPP & IPG agency groups (with a specialty in Retail, Government, Automotive & Higher Education clients), as well as Foxtel, Network Ten & Mamamia Women's Network.

Alex has extensive experience in working to build bespoke data driven media strategies for advertisers, with a focus on driving effectiveness and scale through digital media buying.

Alex is now working within the Brand, Creative & Media division of Deloitte Digital, a function that is designed specifically around the needs of the modern marketer. The media team work with clients to design best in class approaches to media investment, operating models & capability enhancements, the mastering of tech & data & strategic partnerships, optimisation and reporting

Ticket price includes drinks, light refreshments and a copy of the event report.

AdTech
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Later Event: October 11
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