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The business case for the IoT

  • Academy Xi Level 3, 45 Exhibition Street Melbourne Australia (map)

The Internet of Things will contribute almost $14.6 trillion to the global economy by 2030 and $120 billion of that will be in Australia.

But it’s more than just hype and ‘connected fridges’. The IoT should be a key piece of any organisations digital transformation – regardless of company size. It has already started to bring competitive advantage for small to mid-sized businesses in areas including inventory management, compliance and safety, security, maintenance and repairs, and marketing.

In this event we’ll be discussing how the IoT is impacting business including:

  • Key benefits to be unlocked by the IoT – including increased efficiencies & cost savings  
  • Challenges of the IoT – including data management and security
  • Successful business applications of the IoT
  • Infrastructure and other requirements for implementing the IoT

Venue partner - Academy Xi


Anat Efron - Ecosystem Director ANZ, Thinxtra
Anat has been active in developing M2M, wireless and IoT for over 16 years, with experience spanning Israel, Europe and Australia / New Zealand.  With the background of an Electronics Engineer specialised in communications, and many years of business activity under her belt, she joined Thinxtra on their mission to revolutionise IoT connectivity in ANZ by rolling out the globally leading LPWAN technology, Sigfox.

As Ecosystem Director at Thinxtra, her role is to help great business eventuate through creating strong partnerships and facilitating the integration of Sigfox technology across the entire ecosystem.

She helps design houses, device makers and integrators, both in ANZ and abroad, adapt their solutions to be Sigfox enabled, which allows them to tap into the mass market of low cost IoT connectivity and scale. These devices, and the platforms and cloud infrastructure that support them, enable companies to reap the benefits of IoT disruption, and business transformation, across a wide range of industries and verticals – logistics, facilities management, infrastructure, Utilities, asset management, agriculture, mining, oil and gas and many more.

Troy McCann - CEO, Ubiquitus Solutions & Managing Director, MoonshotX

From an early age Troy was fascinated by the utilisation of technology and electronics to enrich people's lives and to solve difficult problems. With a background in computer science and while studying a degree in electrical and electronics engineering at the University of Melbourne, try started his first electronics and IoT consultancy in late 2014 - Ubiquitus Solutions.

Since then, Ubiquitus has worked with numerous SME's to develop new, connected products, using and researching with wireless technologies from Bluetooth Mesh to 6LoWPAN to Cat-M and NB-IoT.

With a deep interest in the commercial application of space-based technologies, Troy is interested in the use of internet connected spacecraft which provide incredible capability through earth observation sensors and telecommunications infrastructure.

Matt Sinclair - Senior Technology Specialist, Telstra

Matt is a Senior Technology Specialist in Telstra’s Chief Technology Office, where he advises on industry trends and develops strategies to accelerate business benefits from emerging technologies. His experience involves opening Austrlia's first publicly accessible Open IoT Lab, prototyping full-stack IoT products , and delivering end-to-end commercial IoT solutions in a variety industries.

Final panellist TBA

Ticket price includes drinks, light refreshments and a copy of the event report.

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