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Applying Data to Improve CX

Applying Data to Improve CX

Personalisation has toppled segmentation as the go-to marketing model for defining audiences, and is derived from the increasing amount of consumer data available to businesses. Personalisation is also challenging business - and agency - self-perceptions of customer centricity, exposing pitfalls in established processes and supplier relationships that constrain a truly customer-first approach.

The Devil's in the Data

The Devil's in the Data

We all know we should be collecting data, the question is what data should you be collecting and how can you use it effectively to grow your business? We explored how data can improving operations and customer relationships, create better products and processes and deliver competitive intelligence.