There are 4 key stages in any business, no matter what the size, that need to be strategised and executed correctly to reach full potential. These stages are Launch, Grow, Sustain and Scale. Too often businesses confuse Growth vs Scale and consequently pay the price in the short and long run.

In this session with Mihir Thaker of The Missing Link we explored:

• What it IS and IS NOT
• Confusing Growth & Scale
• Key Dimensions of Growth (Intangible vs Tangible)
• Key Dimensions of Scaling (Intangible vs Tangible)
• When & How To Scale?
• BONUS: Framework for Growth & Scale

View Growth vs Scaling in Business key slides