Upstairs @ The Leveson Hotel, 46 Leveson Street, North Melbourne
Consumer Behaviour Insights for Digital Businesses
So you analysed the opportunity, built a product to suit over lots of iterations, advertised it widely, but almost nobody bought.
Sure they started to engage, but something went wrong, which equals no money in the bank account. Sound familiar?
In a web environment, Data Analytics allows you to determine what potential customers have done but that's only half the story. The real question is why? Melding the what and the why together is the challenge that allows you to make the changes you need. Our Expert Panel will explore this and other questions on the night, including:
- What can you analyse?
- How do you separate out consumer behaviour from the value proposition?
- Why do people love or hate my web interface?
- Why do people love , hate or don't get my workflows?
- How do I stop the leakage?
- How does Social Media, SEO and SEM fit it?
- How do I gain insight into how my products are being used?
- What type of relationship do customers want with my business?
- How can I use insight to drive results and ROI?
- How can insights make me unique?
- Where are the stories of success and failure?
Bri Williams - Behavioural Specialist at People Patterns
Matt Leeburn- CEO at Interaction Dynamics
Ian Stewart - Managing Partner Torque Melbourne
Michel Hogan - Director, Churchill Club
Note there will be "No spin, no hype, and definitely no Powerpoint". Ticket price includes drinks, canapés and a copy of the notes from the evening.
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Bri Williams runs People Patterns Pty Ltd which specialises in the business application of behavioural economics. Bri is a CPA with a degree in Applied Psychology who has worked in FMCG, Information Publishing and Advertising industries for over 15 years. Bri is a presenter, author and contributor to Smartcompany.com.au and Antillonline.com. This blog provides insights and observations on the application of consumer based theory to real life.
With over 10 years working across a range of start-ups and top tier firms, Matt has gained his experience from following his appetite for learning and innovation.
In 2004, Matt was part of the founding team that started Deloitte Digital, Deloitte's channel for commercialisation of professional services online. Matt assisted in developing, selling and supporting new online products in niche areas such as anti-money laundering & counter-terrorism financing, identity management, forensics and litigation support.
In 2009 Matt’s long passion for user experience, behavioural economics and predictive analytics led to the launch of Interaction Dynamics™, an Australian owned neuromarketing technology company allowing websites to increase sales and customer engagement.
In 2011 Matt began working on a new system that detects deception in statements made by executives by combining linguist analysis and predictive analytics. This new technology will drive more intelligent share market trading strategies.
Matt is a regular writer and speaker on the topic of customer experience, influence, interactive marketing and behavioural economics.
Ian joined the Torque team in May 2011 as Managing Partner of the Melbourne office.
His career spans 27 years. The first 11 years in financial services working with Westpac in a number of B2B and B2C roles. These incorporated commercial finance, consumer lending plus a number of State & Local Area marketing roles.
The second 16 years have been in Relationship and Database Marketing specialising in B2B & B2C Direct Marketing and Loyalty Programs. These include the launch of the Qantas Telstra Visa Card, Myer one loyalty program, Officeworks B2B program, Telstra B2B Retention, Amex B2B retention & acquisition and Penfolds Kalimna Wine Club.
Ian has held senior roles with OgilvyOne, NAB and Crown Melbourne where he was General Manager Loyalty.
He knows from experience that customer data and the ability to create actionable insights provide business with a competitive advantage.
Michel Hogan is an independent adviser and advocate dedicated to helping organisations make promises they can keep and keep the promises they make – with a strong, resilient organisation as the result. She writes weekly for Smartcompany.com.au and also publishes the Brand Alignment blog. You can follow Michel on Twitter @michelhogan